Black and white photo of a woman wearing a sheer black dress and high-heeled shoes, standing sideways against a plain white background.

ARCHIVE

(2008 - 2015)

The Graeme Armour label (GA) was originally launched in creative curiosity,  an avenue to explore a love of classic sportwear, the artisanal, music, skillset and craft..  Each collection told a story,  viewed as acts and central to this was “The Girl” a seasonal protagonist seen through a bohemian, sporty noir aesthetic.  Facade like offerings in a minimal palette of black, white & gold allowed technique and cut to take centre stage.

Graeme himself is skilled in multiple creative techniques ranging from, tailoring, pattern cutting, leather & metal work. Many of the artisanal pieces in his early collections were made by his hand.  The essence of timeless aptly applies to each piece.

Below are a selection of Graeme’s favourite campaign & collections.

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Close-up of a woman with brown wavy hair on the cover of The InStyle Magazine, Fall 2023 issue.

A model walking down a runway wearing a black crop top and layered black ruffled pants.

Black and white fashion advertisement for Graeme Armour featuring a female model with a split view showing two different poses and styles.

BALLERINA

Autumn / Winter

Creative Direction : Graeme Armour | Show Casting: Anita Bitton | Show Styling Alastair Mckimm

Q

Autumn / Winter

Creative Direction : Graeme Armour | Photography: Nick Dorey | Styling: Peter Aluuan

MINI B

Spring Summer

Creative Direction : Graeme Armour | Show Casting: Anita Bitton | Show Styling Alastair Mckimm

Model walking in a white jumpsuit with black side panels, open-toe high heels, and a sleek hairstyle, indoors with white blinds.

Close-up portrait of a woman with blonde hair and blue eyes, wearing dark eyeliner, against a light background.

Model walking on runway wearing sleeveless white top, black knee-length shorts, black high-heeled shoes with straps, in a minimal indoor setting.

A female model walking on a runway wearing a black and white strapless dress with striped patterns and black accents, paired with black high-heeled sandals.

White dress with a high collar and black belt labeled Graeme Armour.

A female runway model walking in a minimalist, light-colored dress with black high-heeled shoes featuring multiple straps.

A young woman with short hair in a black jacket, black pants with chains, and platform shoes standing on a city sidewalk in black and white.

A fashion model walking down a runway in a white and black outfit with a white long-sleeve top and patterned pants.

A woman in a black leather jacket with her hair styled back, looking to the side, standing against a plain wall.

Model walking on runway in white blouse, black leather skirt with zippers, and black high-heeled sandals.

Black and white photo of a woman with wavy hair wearing a leather jacket, with the text 'GRAEME ARMOUR' overlaid

Model walking on runway wearing a sleeveless black dress and black high-heeled sandals.

Black and white photo of a woman with platinum blonde hair styled in a sleek bob, wearing a sheer, striped top, patterned tights, and leather pants, leaning against a brick wall with a confident pose.

VIEW

Autumn / Winter

Creative Direction : Graeme Armour & Peter Aluuan | Photography: Santa Von  | Styling: Peter Aluuan

Fashion model wearing a black layered dress and black high heels, standing against a white background with the text 'GRAEME ARMOUR' at the bottom.

A black and white fashion photo of a woman wearing a black outfit with high-heeled boots, standing against a plain wall with one hand touching the wall and the other hanging down. The text "GRAEME ARMOUR" is overlaid across the image.

A girl in a black dress and black shoes bent backward with her hands and feet touching the floor, forming a bridge shape in a room with a wooden floor and white walls.

Black and white photo of a woman in a pose, wearing a ruffled top, leggings, and sneakers, standing indoors near a door with a window, with the text 'GRAEME ARMOUR' overlaid.

Black and white photo of a woman with dark hair leaning against a fence, shadows cast across her face.

A woman lying on a bed wearing dark lingerie, with her head resting on a pillow, looking at the camera.

Black and white photo of a woman wearing a black cap and clothing, sitting on a wooden bench with a plain background, with the text 'GRAEME ARMOUR' across the image.

WATER BURN

Spring Summer

Creative Direction : Graeme Armour | Photography: Nick Dorey | Styling Peter Aluuan

CYBER WAYNE

Autumn / Winter

Creative Direction : Graeme Armour | Lookbook Photography: Amy Troost | Lookbook Styling: Alastair Mckimm

THE WHO’M

RESORT

Creative Direction : Graeme Armour | Photography: David Poole | Styling: Peter Aluuan

FLAMENCO

Autumn / Winter

Creative Direction : Graeme Armour | Photography: Mo Saito | Styling: Peter Aluuan & Nic Jottkandt

KNOTTY

Spring Summer

Creative Direction : Graeme Armour | Show Casting : Anita Bitton | Show Styling: Alastair Mckimm

CHEQUEMATE

RESORT

Creative Direction : Peter Aluuan | Photography: Nick Dorey | Styling: Peter Aluuan & Nic Jottkandt

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