g.ARMOUR is a luxury fashion & multi-media brand based in London.
Tired of the endless churning out of collections g.ARMOUR offers a fresh way of engaging with the industry via our 4CStrategy©.
It’s our aim to maintain the industry’s creative energy, whilst continuing to allow followers to dream.
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Our Mission:
To curb over consumption by looking at how we engage with the industry. Reducing waste in a methodical way is a key element of the brand with data used to aid the creative process. In the long term data will enhance our product whilst allowing the brand to flourish creatively.
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Digital Strategy:
"The Doorbell Effect”©
Our Digital / Marketing strategy will be released in due course.
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Sales Strategy:
Product will be available via DTC Subscription, Wholesale, Bespoke and Private orders.
Edited core collections (EB & LSW) will be presented in Spring and Autumn and delivered within the dated year.
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Market Adoption:
Our success will be measured if others in the industry follow suit. Creativity will drive this.
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Motto:
"Don't restrict yourself, do it all …. Just do less"
(Human & Creativity Focused)
Date Stamp: 15|09|2024
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